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商务英语论文.doc


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河南工业大学BachelorofBusinessAdministrationAssignmentCover工商管理学士学位课程MODULECODEANDNAME科目代码及名称ModuleCode科目代码:_____B3__________ ModuleName科目名称:_____BC__________Lecturer讲师:____LINA_____SectionCode专业班级:__市场营销1107班_StudentID学生证号码:___201120030701__StudentName学生姓名:_____王汉杰______Announcement::ments讲师评语Score分数:ReceiveDateYear/Month/Day收到日期:Thethesisoutline1、cooperationbackgroundofYoukuandTudou(1)YoukuandTudouintroduction(2)Theirrespectivestrengthsandweaknesses2、acquisitionprocessesandrulesofYoukuandTudou3、SOWTanalysisofmerger(1)Strengths(2)Weaknesses(3)Opportunities(4)Threats4、paniesYoukuandTudouJoinhandsincreatingabetterfutureWiththeeconomicdevelopmentandtheopeningofthemarket,,,aimingatprovidingChineseenterprises"futuremergersandacquisitionswithusefulinformation,,notonlyincopyrightfight,andintheadvertisingbusinessisalsostronginthemarket,-called"holdsupBraveswin",aswelookforwardtowhenthewinnerwhowillbethelastbetweenthetwo,theywereunexpectedlymerged!don'tfireandwater,orintegration?,March12,2012,well-knownvideositeyoukuandTudou12thannouncedthattheyhavesignedadefinitiveagreement,willbemergedby100%,sincethemergertodate,,'sBoardofDirectors,butafterthemergerremainssubjecttocustomaryclosingconditions,includingbothyoukuandTudoushareholderapproval.

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