微博营销策略分析论文.docx

本科毕业设计(论文)微博营销论文题目 浅析微博营销利弊及策略分析摘 要随着互联网技术的发展,微博作为一种新的网络应用形式越来越为人们所熟知,并迅速兴起和流行。微博不仅增添了人际传播的新模式,还开辟了信息传播新的网络媒介。对企业而言,微博正逐渐成为网络营销的新阵地。微博营销是刚刚推出的一个网络营销方式,因为随着微博的火热,既催生了有关的营销方式,就是微博营销。微博营销以微博作为营销平台,每一个听众(粉丝)都是潜在营销对象,每个企业都可以在新浪,网易等等注册一个微博,然后利用更新自己的微型博客向网友传播企业、产品的信息,树立良好的企业形象和产品形象。 每天的更新的内容就可以跟大家交流, 或者有大家所感兴趣的话题,这样就可以达到营销的目的,这样的方式就是新兴推出的微博营销。因此,对微博的分析探讨具有重要的应用价值和积极意义。所以本文首先对微博的概念、特点、行业分析、发展前途进行回顾,然后对微博营销的涵义、分类、特点、作用、全过程进行分析,找出微博营销存在的问题,最后针对存在的问题归纳出微博主要的营销策略措施。关键词:微博营销、利弊、technologydevelopment,workapplicationformforpeopleplacemoreandmorefamiliarwith,,,,becauseasthePo'shot,alreadygavebirthtotherelevantwaysofmarketing,,everylistener(fan)arepotentialtargetmarketing,easeandsoonregisteredamicrobo,thenuseupdatetheirtinyblogwrotetospreadenterprise,productinformation,,orhaveyouareinterestedinthetopic,sothatitcanachievethepurposeofmarketing,,'sconcept,thecharacteristic,theindustryanalysis,thefuturedevelopmentarereviewed,andthentothemicroPomarketingthemeaning,classification,characteristics,function,wholeprocessanalysis,findoutthePomarketingexistencequestion,:ThePomarketing,advantagesanddisadvantages,marketingmeasures目 录前言······························································································································································································ 微博的行业分析···················································· 微博的发展前景····················································62微博营销的涵义及其相关理论 ···································