SWOT Case Study Johnson Johnson：SWOT分析案例研究约翰逊约翰逊.ppt

SWOT Case Study Johnson & JohnsonBackground?Johnson & Johnson formed in1886 and it released it’s product of note in 1896?The firm branched out in 1919, and was listed on the New York Stock Exchange in 1944?Over the years Johnson & Johnson has grown substantially due to strategic acquisitions such as Neutrogena in 1994 and DePuy in 1998. From 1989 to 1999, pany made 45 such acquisitions panies and product lines?Today the firm can boast of revenues exceeding $61,897 million during the financial year ending in December 2009?Johnson & Johnson products fall into three main categories: Pharmaceuticals, Medical Devices & Diagnostics, and Consumer Health careJohnson & Johnson’s Strengths?A Substantial Marketing Arsenal – Can call upon work of subsidiaries with significant sales and marketing prowess, as well as expertise in a number of therapy areas. pany possesses a global sales force which serves to attract joint venture possibilities?Strategic Acquisitions –Maintained a stable financial position by utilising cash reserves to finance corporate acquisitions?Product Diversification –The pharmaceutical, Medical Devices & Diagnostics and Consumer Health divisions act to reduce dependence upon any one area and allows a wider range of choice when pursuing opportunities with the greatest growth prospects?Positive Revenue Growth Projections –The potential of an impressive number of new produ