参加展会策划组织方案参加展会策划方案【篇一:参展策划书范例】安徽财经大学参展商业策划书参赛人员:指导老师:参展公司:目录前言.......................................................................1一、参展宗旨及目标设定.....................................................2(一)参展宗旨.........................................................2(二)参展目标.........................................................2二、产业与产品的调查分析...................................................4(一)我国日用玻璃产业发展现状..........................................4.......................................................4.......................................................5.......................................8(二)人工玻璃制品的发展趋势............................................9(三)公司介绍........................................................10..................................................10..................................................12......................................................14(四)参展产品介绍....................................................14(五)华富人工吹制玻璃产品swot分析....................................18三、营销策略规划..........................................................23(一)展前营销策略....................................................23......................................................23......................................................23....................................................24(二)营销方式........................................................27(三)展中营销策略...................................................29......................................................29......................................................35......................................................41......................................................43(四)展后营销策略....................................................48(五)参展过程控制....................................................48四、参展财务预算规划......................................................51(一)会展收支预算....................................................51(二)展品成本结算及利润分析...........................................53...............................
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