核桃创业计划书.doc

核桃创业计划书核桃创业计划书篇一:创业计划书核桃产品策划书学校:西安工业大学专业:人力资源管理班级:080501姓名:程宁(组长)学号:080501113柴旺080501101胡平080501103高双艳080501115李绒080501118刘诗琪080501119庞蓉080501121税园园080501123目录一、公司概述········································································3二、执行概要·········································································10三、经营理念······································································10四、业务分析······································································11五、市场营销与战略分析················································12六、竞争分析······································································15七、风险与投资··································································16八、管理团队与股权结构················································21九、财务计划···································································23十、附录··············································································26洛南核桃食品开发有限公司一、公司概述(一)公司简介洛南核桃食品开发有限公司成立于2010年1月1日,在国家级有机核桃种植基地陕西省商洛县建立了核桃综合加工企业以绿色生态无公害为基础,集高效农业、尖端科技、规模生产、社会化服务为一体,致力于核桃系列产品的研究、开发、销售,努力成为全国知名的核桃深加工企业。是一家私营有限责任公司,公司注册资金20万元人民币,公司一贯坚持以质量求生存,以诚信求发展的宗旨,精心研发新产品,不断创新,公司推出的山核桃,经过多遍筛洗的优质山核桃为原料,产品的特点是壳薄、粒大、果肉饱满、口味独特。(二)公司宗旨完善自我,经营无我(三)创业理念质量第一,用户至上,优质服务,信守合同二、执行概要(一)经营理念以人为本,人本管理,以优质产品和服务争创行业前茅??(二)原料、产品服务1、产品描述:本产品品牌:核桃源我开发的产品品牌名为“核桃源”,产品源于天然核桃,集天然灵气,日月精华,采用的是号称“核桃之乡”的洛南核桃,品质优良,营养价值丰富,为活肤养颜,轻身益气、延年益寿的上品。产品分为五种:分别为“核桃源”养颜益寿果汁;“核桃源”核桃粉;“核桃源”早点,典心,月饼;“核桃源”香脆核桃仁;天然核桃。2、原料洛南核桃简介:洛南核桃洛南特产核桃个大、仁饱、皮薄、质优,颇受国内外消费者青睐。二十多年来,曾连续多次获得国家、部、省等有关部门的表彰奖励。2000年3月又被国家林业局和中国经济林协会正式命名为“中国名特优经济林——核桃之乡”,在“1999年中国国际农业博览会”和历届杨凌农博会上备受客商欢迎。洛南核桃仁医用价值颇高,保健作用明显。具有“补气养血、补肾固精、温肺润肠、补脑益寿、通润血脉、生发养颜”之功效。长期食用,可以促进发育、健脑益智、增强记忆、提高免疫力,有明的防癌抗癌作用。洛南县素称“核桃之乡”,核桃的栽培历史已有两千多年。解放后,特别是1958年毛主席关于“商洛每户种一升核桃”的光辉批示发表后,核桃生产有了长足发展。近年来,该县一手抓科管,一手抓发展,使全县核桃生产迈进了集约化经营、规模化发展、良种化栽植、科学化管理、产业化开发的轨道。至目前,全县核桃树总株数已达300万株,其中挂果树150多万株,常年产量300多万千克,最高年核桃创业计划书篇二:创业计划书核桃产品策划书学校:西安工业大学专业:人力资源管理班级:080501姓名:程宁(组长)学号:080501113柴旺080501101胡平080501103高双艳080501115李绒080501118刘诗琪080501119庞蓉080501121税园园080501123