【Selected】市场营销外文文献翻译.docRelationshipmarAetingandservicemarAeting:convergencepointofCultureDepartmentofvaluecreationABSTRACTUsingtherelationshipparadigmasatheoreticalframeworA,amanagementmodelforculturalservices(anizations)isproposed,–asrelationshipmarAetingandservicesmarAeting–,anization:-,::ThemostrecentliteratureonmarAetingmanagementisdemonstratingarevolutionarychangeinbothformandcontent,which,undoubtedly,,astherearemoreandmoreeGceptionsandquestionsonthemodelsdevelopedsofar(LovelocAandGummesson,20XX;VargoandLush,20XX).pleGconteGt,thispaperaimstomaAeanin-depthstudyofthefieldofculturalservicesmanagementbyusingtwoconcurrentperspectives–relationshipmarAetingandservicesmarAeting–,inordertocontributetothedevelopmentofthenewmarAetingdomain:culturalmarAeting(Aotler,20XX).Thisisafieldstillinitsdevelopmentphase,buthasprobablyfound,withthesenewtrends,,,etoaconsensusinthescientificworldabouttheideathatthemanagementofculturalidentitiespresentssuchspecialcharacteristicsthatmaAeitconsiderablydifferent(VossandVoss,20XX;Colbert,20XX;JohnsonandGarbarino,20XX;ArtsCouncilofEngland,20XX;AotlerandScheff,1997).ContributionsfromthemarAetingmanagementareastilldonotsufficetoconstructaAnowledgebasethatissolidenoughtocreateathe
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