绿箭口香糖项目报告姓名:张秋瑾学号:**********班级:2013级工商管理1班1目录前言.............................................................................................4一、情况分析........................................................................5品牌发展史...............................................................5商品分析...................................................................5产品质量...............................................................................5价格定位...............................................................................5渠道策略...............................................................................5品牌定位...............................................................................5二、广告创意设计................................................................6(一)创意一:.....................................................................6(二)、创意二:...................................................................7三、广告策划方案................................................................8商品机会点...............................................................8广告定位...................................................................8广告诉求对象...........................................................9广告宣传方案...........................................................9广告预算........................................................................9广告媒体制作策略......................................................10广告效果反馈及评估..................................................10包装理念......................................................................11(一)、包装标志.................................................................112包装设计.................................................................11包装创意.................................................................12八、包装策划方案..............................................................13(一)确认产品新包装推出的目的...................................13包材应用.................................................................13包装文字及图案................................
绿箭口香糖广告包装策划 来自淘豆网m.daumloan.com转载请标明出处.