漫工厂策划书策划人:XX学号:XX策划时间:X年X月X日目录引言..............................................................................................2一、策划的目的..........................................................................3二、分析漫画市场的现状..............................................................................................................................................................................................................................................................................................................................................................4三、SWOT分析..........................................................................(Strength)................................................................(Weakness)..............................................................(Opportunities)........................................................(Threats)..................................................................5四、营销目标..............................................................................5五、营销战略..............................................................................5六、营销组合策略......................................................................................................................................................................................................................
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