-1-青岛啤酒华南营销管理学院?深圳市青岛啤酒华南营销有限公司版权所有,未经授权不得以任何形式复制目录前言.......................................................................................................................................-2-第一章:重啤文化....................................................................................................................-3-一、山城啤酒股份有限公司简介........................................................................................-3-二、重啤大事记.....................................................................................................................-3-三、华南营销简介.................................................................................................................-4-四、重啤LOGO的涵义...........................................................................................................-5-五、山城啤酒“激情成就梦想”的品牌主张....................................................................-5-第二章:产品知识....................................................................................................................-7-一、酒文化.............................................................................................................................-7-二、啤酒基本常识.................................................................................................................-8-三、啤酒工艺.......................................................................................................................-10-四、公司主要产品及卖点介绍..........................................................................................-12-第三章:职业角色..................................................................................................................-17-一、角色职责.......................................................................................................................-17-二、促销员应具备的基本素质..........................................................................................-17-三、促销员基本要求-18-第四章:形象礼仪................................................................................................................
山城啤酒促销员工作标准手册 来自淘豆网m.daumloan.com转载请标明出处.
