喜天下融资规划建议书.doc.doc

喜天下项目融资规划建议书销售部 2015 年 1月只为更好的实现价值目录一、建议内容和思路······················································1 三层面业务整合简析······················································2 二、建议工作步骤和方法·················································3 第一步骤:融资定位······················································3 第二步骤:渠道选择······················································· 3A :信托种类介绍·························································· 3 B: 喜天下项目引入 REITs 的意义···········································4 C: 操作执行(REITs) ······················································· 4 D: 项目财产受益型信托分析················································ 5 E: 项目信托基金融资的目的················································ 5 只为更好的实现价值第三步骤:资源整合及运作················································· 6 三、建议运营结构图························································ 7 只为更好的实现价值 1 喜天下项目融资规划建议书一、建议内容和思路融资定位: 1. 分析南大洋集团及喜天下项目内部资源及优势; 2. 明晰融资的战略定位和核心价值。融资规划: 1. 拟定总的战略规划体系; 2. 在房地产行业未来发展的基础上,拟定未来发展的融资组合建议; 3. 资本运营策略建议。规划构架: 1. 设立为融资服务的新型管理模式,以适应喜天下项目今后的发展战略; 2. 公司应合理运营的组织结构; 3. 公司应建立的适应未来地产发展趋势的管理构架。首先,分析南大洋集团及喜天下项目的内部资源优势: 1. 南大洋集团拥有很强的集团整合优势,集团涉及经营行业和产业较多,可形成优势互补运营; 2. 南大洋集团拥有投资公司,可对所属项目进行后续融资操作; 3. 喜天下项目所属经营行业定位属于未来发展性较强行业, 拥有稳定的资金回报可能; 4. 集团自持物业超过 70% ,便于进行多渠道融资操作。然后对与外部环境和现有行业进行分析: 宏观分析: 1. 经济发展趋势,目前,国家经济采取放缓发展,各项数据同比有所降低,今后几年乃至更久稳状态,放缓经济发展步伐; 2. 行业政策和法规,国家调控导致房地产行业整体销售下降,降幅较大,银行针对房外部环境分析内部环境分析融资发展态势分析融资渠道分析现有业务