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市场营销基础知识[英文版].ppt


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,,2ndEditionTheNewEconomyConsumerbenefitsfromthedigitalrevolutioninclude:,2ndEditionTheNewEconomyFirmbenefitsfromthedigitalrevolutioninclude:,2ndEditionMarketingTasksMarketingpracticesmaypassthroughthreestages:esmoreformulated,,2ndEditionWhatCanBeMarketed?panyAFrameworkforMarketingManagement,2ndEditionMarketingDefinedKotler’ssocialdefinition:“Marketingisasocietalprocessbywhichindividualsandgroupsobtainwhattheyneedandwantthroughcreating,offering,andfreelyexchangingproductsandservicesofvaluewithothers.”panyAFrameworkforMarketingManagement,2ndEditionMarketingDefinedTheAMAmanagerialdefinition:“Marketingistheprocessofplanningandexecutingtheconception,pricing,promotion,anddistributionofideas,goods,anizationalobjectives.”panyAFrameworkforMarketingManagement,2ndEditionCoreMarketingConceptsTargetmarketsandmarketsegmentationMarketplace,market-space,metamarketsMarketers&prospectsNeeds,wants,panyAFrameworkforMarketingManagement,2ndEditionCoreMarketingConceptsTargetmarkets&segmentationDifferencesinneeds,behavior,,2ndEdition

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  • 页数370
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  • 时间2020-04-02
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