目录摘要···································································3英文摘要·······························································3前言···································································4一、现实环境···························································5(一)背景分析······················································5(二)企划动机······················································5二、节目设定···························································5三、摄制策略···························································9(一)主持人·······················································8(二)嘉宾以及顾问·················································9(三)创作思路····················································10(四)制播周期····················································10(五)工作人员设置················································10四、节目行销··························································11(一)节目优势分析················································11(二)节目市场分析················································11(三)广告市场分析················································11(四)节目宣传····················································12五、节目预算··························································12六、节目预期效果······················································13参考文献······························································13谢辞··································································13附件一:问卷调查·······················································14附件二:调查报告·······················································15《食尚金华》电视节目策划案摘要:随着中也得到了极大地提高,已经不再局限于吃饱穿暖这样基本的要求。民以食为天,在物质文明丰富至如斯的今天,人们开始重视对于生活品质更高层次的追求。对于吃,食不厌精、烩不厌细,不只吃味道,还要吃环境、吃服务、吃文化,吃健康。金华美食虽不敢说“甲天下”,但见于诸多权威论坛的溢美之词从来都是滔滔不绝。金华美食之所以久负盛名也与众多的美食拥护者分不开,金华的美食物美价廉,品种丰富,方便易的使得不只是金华人,乃至全国人都对金华的美食赞不绝口。关键词:金华美食时尚电视节目"InJinhua"televisionprogramplanningAbstract:WiththerapiddevelopmentofChineseeconomy,people'slivingstandardhasbeengreatlyimproved,
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