浪漫满屋主题餐厅创业项目计划书.doc

浪漫满屋主题餐厅创业计划书职务安排及创业前言创业团队:姓名:职务:CEO兼财务会计专业班级:12医学检验班姓名:职务:总经理专业班级:12医学检验班姓名:职务:餐饮部经理专业班级:12麻醉二班姓名:职务:送货部经理专业班级:12医学检验班姓名:职务:后勤部经理专业班级:12医学检验班姓名:职务:采购部经理专业班级:12麻醉二班青春,是用来奋斗和拼搏的,不是用来消沉和颓废的。我们Running-Men创业设计团队,就是抱着这样的想法,开始了我们的征程,我们为了整个集体,为了整个团队,为了我们的事业,我们不曾停歇,我们永不止步,因此,在团队成员的精心协作下,我们有了这样的一份创业计划书。虽然我们团队成员不都是一个班级的,但我们拥有一颗同样炙热的心,那就是永远不停息的奋斗的心。因为我们相信自己有“宝剑锋从磨砺出,梅花香自苦寒来”的深知;有”长风破浪会有时,直挂云帆济沧海”的坚定信念;有“千磨万击还坚劲,任尔东西南北风”的决心,所以我们坚信,我们会成功!目录一、公司概要·········································5二、公司概述·········································6(一)公司宗旨及体现·····························6(二)公司经营理念································7(三)公司经营策略································9(四)公司设施及规划······························11(五)资本注册····································18三、产品与服务·······································19(一)产品介绍····································191、概述·····································192、核心产品·································193、附加产品·································244、餐厅菜单·································25(二)产品优势···································28(三)服务特色···································28(四)社会效益····································29四、市场分析·········································29(一)市场描述····································29(二)目标市场····································29(三)消费群····································31(四)市场的综合分析······························31五、竞争分析··········································32(一)竞争描述····································32(二)竞争战略···································33(三)SWOT分析···································33六、营销策略及销售···································34(一)营销计划···································34(二)销售策略···································35(三)定价策略···································36(四)市场沟通···································36七、财务分析·········································37(一)成本预算···································37(二)财务预算假设·······························39(三)财务计划···································39(四)收益预测···································39八、经营风险及规避手段····