IT战略规划.ppt

Introduction“Strategicuse”ofITisdefinedas“havingasignificant,long-termimpactonafirm’sgrowthrate,industry,andrevenue.”Historically,thestrategicuseofIThasfollowedanevolutionfromimprovinginternalprocessesandstructuresofafirm,toimprovingtheproducts,services,andrelationshipswithitscustomers,:LookinginwardLookingoutwardLookingacrossStrategicUsesofInformationSystemsInternalsystemstoimproveProcessesandStructureIT-anisationsLookinginwardLookingforwardLookingacrossIntroductionWhatise-business?works,,-business():Business-to-employee:-basedapplicationsinternaltoafirmBusiness-to-consumer:-basedapplicationsforafirm’scustomersBusiness-to-business:-basedapplicationsforafirm’sbusinesspartnersE-eptanceofe-business:municationprotocolStandarduserinterfaceE-,,,esstothesystems,:Business-to-technologiesandprotocols,’sinternalresources,information,,suchassales,HR,operations,:Business-to-ConsumerTheE-BusinessModelRedefiningCustomerValue“Demandingon-demand”:reducesthetimeittakestorespondtocustomerrequestsConvenience:petitivepricesandsellersforproductsLookingOutward:Business-to-ConsumerRedesigningRelationshipswithBusinessPartnersE-businessallows:“disintermediation”:“anizations,”whereafirmdoesnotownpartsofthevaluechain,:Business-to-anizationaltransactions,forexample:anizationalSystems(IOS)Reservationsystems,electronicfundstransfersystems,ElectronicDataInterchangeSyste