酒店员工满意度对顾客满意度影响的探究毕业论文.doc

酒店员工满意度对顾客满意地影响的探究
摘要
随着国内酒店市场竞争的日益激烈,创造顾客满意已成为酒店经营的宗旨。一方面,酒店员工的服务质量决定了顾客的满意度,从而间接影响了酒店的业绩和利润,另一方面,酒店本身的制度和文化又影响着其员工的满意度。于是,在酒店员工满意度、顾客满意度以及酒店利润三者之间,形成了一种循环互动的相互影响关系。基于目前国内外对于满意度以及服务利润链理论相关研究的基础上,将酒店员工满意度与顾客满意度的关系进行了研究综述;接着对酒店员与顾客之间关系的特殊性进行了剖析,并对酒店员工满意度与顾客满意度各自的影响因素进行了分析,在此基础上,建立循环互动模式;然后,在提出研究假设的前提下,把员工忠诚度作为中间变量,以东莞市东莞盈锋环球酒店与盈锋商务酒店为样本筐,分别对其员工和顾客做了问卷调查,共获得有效问卷365份。通过对这些问卷进行数据分析和总结,分别对酒店员工满意度、员工忠诚度以及顾客满意度作了分析,并得出:酒店员工满意度对顾客满意度存在影响。从而也进一步检验所建立的循环互动模式的可行性。
最后,文章基于酒店员工满意度的提升对于其顾客满意度以及利润的重要影响,提出了目前酒店建立其员工满意度的重要性,并且针对目前理论界对于酒店员工满意度与顾客满意度关系研究的不足,试图从理论和实践相结合的角度,对二者的关系尤其是前者对后者的影响进行剖析,最终得出了酒店员工满意度对顾客满意度存在正相关的影响,从而得出了酒店提升员工满意度的重要性。希望能够对国内酒店的经营和管理工作的开展提供一些理论参考。
关键词:员工满意度;顾客满意度;员工忠诚度;循环模式
ABSTRACT
With the domestic hotel market, petition, creating customer satisfaction has e the hotel business objectives. On the one hand, the hotel staff determines the quality of service customer satisfaction, and thus indirectly affect the performance and profits of the hotel, on the other hand, the hotel's own system and culture also affect the satisfaction of their employees. Thus, in the hotel employee satisfaction, customer satisfaction and profits among the hotel, forming a cycle of interaction between each other. Satisfaction was based at home and abroad, and service profit chain theory based on research, employee satisfaction and customer satisfaction in the hotel were studied review; and then the hotel staff and the special nature of the relationship between customers, analyzed, Hotel employee satisfaction and customer satisfaction and their impact factors are analyzed, on this basis, the establishment of a recycling interactive mode; Then, in the hypothesis put forward under the premise of staff loyalty as intermediate variables, Dongguan City Ying Feng Ying Feng global hotel business hotel with a sample basket, its employees and customers were doing a survey, 365 valid questionnaires were obtained. Through these questionnaires for data analysis and summary, respectively, the hot