阿迪达斯的品牌策略(BrandstrategyofAdidas)Asisknowntoall,Adidasisoneoftheworld,sleadingsportsbrands,andNike,(ADIDAStrademarkregistrationin1948),eededbrilliantly,'-expansionofbrandstrategyfrequentlyworksWhenAdidasstarteditsownbusiness,althoughitwasstillasmallworkshop,itsvisionhadbeenaimedattheworldmarket・Therefore,pany,Adidaswillproducttechnologyinnovationasthemarket,improvethebrandawarenessofthepower・"Functionfirst",〃thebestforathletes"'istheprincipleofcorporatebranddevelopment・AdidasfounderADIDasLeisnotonlyatrackandfieldathletesandsportsenthusiasts,isalsoarespectedtechnology,qualityandkeenoninnovationofentrepreneursandinventors,manytechnologicalbreakthroughsintheproductionprocessoftheAdidassportsshoesisrealizedbyhim,hehasreceived700patents・Atthesametime,,Adidasinventedtheworld,sfirstpairoftrainingshoes,underhisleadershipAdidaswasbornintheworldthefirstpairofskatesandrubbercastingfootballcleats・Adidasdevelopedthescrewtyp
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