汽车4s店经营管理汽车4S店的销售模式的核心“汽车终身服务解决方案”,这种模式是汽车市场激烈竞争下的产物。因为,随着客户消费心理的不断成熟,客户需求日益多样化,对产品、服务的要求也渐趋于严格,而原有的代理销售体制己不能适应市场与客户需求。汽车4S店的出现,恰好能满足客户的各种需求,它可以提供装备精良、整洁干净的维修区、现代化设备和服务管理、高度职业化的气氛、良好的服务设施、充足的服务备件供应、迅速及时的跟踪服务体系等。通过汽车4S店的服务,可以让客户对品牌产生信赖感和忠诚度,从而扩大汽车的销量。关键字:汽车产业营销模式汽车4s店服务毕业设计(论文)外文摘要Title:Automobile4SshopmanagementmodelstudyAbstractThecorecontainingauto4Sshop"carservicesolutionsforlife",,ascustomerscontinuetomatureconsumerpsychology,increasinglydiversecustomerneeds,estricter,,justtomeetvariousneedsofcustomers,itcanprovidewell-equipped,cleanthemaintenancearea,modernfacilitiesandservicemanagement,highlyprofessionalatmosphere,goodfacilities,adequatesupplyofserviceparts,,:automotiveindustrymarketingmodelcar4sshopService常州机电职业技术学院毕业论文目录1绪论..................................................................................................................................12汽车经销商与4S店之间的关系....................................................................................................................................................................................................................................................................................................................................................................................................................................43从欧美汽车营销看我国4S营销模式.....................................................................................................................................................................................................................................................................
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