社会化媒体营销及其案例分析.ppt

社会化媒体营销及案例分析唐兴通唐兴通(Bruce) 网络营销咨询/营销/品牌策划/企业培训师联系:along5418@ About Social media marketing Social media marketing: Social media marketing also known as social influence marketing is the act of using social influencers, social media platforms, online communities for marketing, public relations and customer service. Common social media marketing tools include Twitter , blogs , LinkedIn , Facebook , Flickr and YouTube . 社会化媒体营销的平台分类: ? Sites / 社会关系网络?2. Video Sharing Sites/ 视频分享网络?3. Photo Sharing/ 照片分享网络?4. Collaborative Directories / 合作词条网络? Sharing Sites/ 新知共享网络?6. Content Voting Sites / 内容推选媒体?7. working Sites / 商务关系网络?8. Social (Collaborative) Bookmarking Sites/ 社会化书签社会化媒体营销明星工具个人案例:和 DELL 的故事国外热炒社会化媒体营销国外的社会化媒体营销热表现在: 1,基本所有大企业都已经开始进行社会化媒体营销活动,或者已经计划开展; 2,社会化媒体营销平台热 twitter,facebook,youtube 引领互联网应用潮流 3,社会化媒体营销活动策划,创新层出不穷企业如何开展社会化媒体营销? 我们需要解决以下几个问题? ? ? ? ? ? ? ? ? ? 社会化媒体营销步骤: 案例分析: 英特尔社会化媒体营销表现 Intel. 博客: Corporate family of blogs . Inside Scoop lifestyle blog . Game Faces blog . 微博客: Intel Developer Forum 和 Inspired By Education . 在线视频: YouTube account . 照片分享: Flickr photostream . 公共关系: Social media news releases . 社会媒体关系: Facebook Intel Developer Forum , Inspired By Education , Intel Studios Open Port , Intel work Communities . 赞助活动: PopURL collection for IT Pros . Digg Labs Visual Arc . Slashdot meet the experts . (公司员工在社会化媒体中表现有规定)