目录
第一章专卖店管理标准
第一节终端的职能··············································
第二节终端的组织结构··········································
第三节专卖店员工守则··········································
第四节专卖店行政管理制度······································
第五节专卖店岗位描述···········································
第六节店长每日工作检查项目列表·································
第二章专卖店货品管理标准
第一节进货管理作业·············································
第二节存货管理作业·············································
第三节经营商品管理作业·········································
第三章专卖店导购员服务标准
第一节礼仪标准·················································
第二节服务流程标准·············································
第三节导购员服务标准···········································
专卖店绩效考评项目明细分值表·····························
专卖店顾客管理作业标准
顾客资料的收集···········································
顾客资料基本内容·········································
顾客资料的整理和维护·····································
顾客营销·················································
专卖店售后服务标准
售后服务的重要性·········································
售后产生的原因···········································
顾客投诉的方式···········································
售后处理流程及方法·······································
售后处理标准·············································
专卖店形象管理标准
专卖店环境卫生管理标准···································
专卖店形象管理标准·······································
专卖店资讯管理
专卖店资讯分类···········································
专卖店表格标准格式及使用说明·····························
专卖店安全管理标准
专卖店安全管理的目的·························
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专卖店安全管理作业·······································
专卖店安全管理的重点·····································
第一章专卖店管理标准
第一节终端的职能
1,品牌形象的传播者
专卖店是品牌形象的体现者,更是品牌形象的传播者。它向消费者传播的是看得见、摸得着的产品形象和可以感受到的服务质量和管理水平。专卖店的形象直接影响到品牌的形象。
2,商品与顾客的沟通者
顾客在专卖店可以与商品进行充分的交流和沟通,专卖店让顾客在其中直接感受到商品的品质和品牌的风格。
3,总部各项政策的执行者
专卖店从形态上讲是一个独立的单体店,但从组织形式上讲,它是整个连锁组织中的一员。专卖店并不是孤立的,总部各个职能部门为其提供相应的管理和服务。门店一系列作业活动均应按照总部的统一规划和规范标准来执行。因此,门店是总部各项政策的执行者。
4,收入和利润的实现者
专卖店是商品的交易场所,良好的形象和服务,赢得了顾客,使得商品实现销售。
终端的组织结构
门店
金鹰服饰终端店铺管理、服务标准手册 来自淘豆网m.daumloan.com转载请标明出处.
