宠物服装和用品实体专卖店营销策划书
目 录
前言·····································································3
公司简介································································4
市场分析································································５
市场调查······························································5
消费者分析···························································５
竞争者分析···························································5
市场趋势 ·····························································6
营销战略································································7
产品描述······························································7
产品定位······························································8
实体店的形式·························································8
产品特点······························································8
产品售后······························································８
产品广告······························································８
一、前言:
随着人们生活水平的提高及独生子女的增加,越来越多的人喜欢饲养宠物,宠物可以帮人们排忧解难，，使得宠物用品成为21世纪的朝阳产业。据调查,当一个地区的人均收入超过3０00美金的时候，这个地区的消费习惯和生活休闲习惯将发生巨大的转变。有专家机构指出，一旦过3０00美金的标准，当地的宠物用品市场将按照50%的速度递增。 另外，宠物用品的消费群体一般是富有的家庭和单身贵族，一般不计较价钱,这给了宠物用品经营者非常大的空间。
目前，宠物经济的发展快速而又广泛，从食品、用品行业发展到医疗、服务行业，渐渐渗透到我们的日常生活中。根据我搜集到
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