大众传媒性别歧视的动因分析摘要近年来,我国一些媒体,尤其是一些与娱乐、生活和消费相关的媒体,普遍地向大众灌输着传统的性别角色, 灌输女性主要负责家庭事务、男性承当打天下责任的落后观念。大众传媒具有一定的社会性,存在性别歧视现象不利于社会的健康发展,而这种现象并不是独立存在,除了受到社会文化及商业利益方面因素的影响之外,还与传媒自身属性特征有关。关键词:大众媒介性别歧视动因 Abstract Some mass media in our country are selling those traditional gender- driven characters to their audience and spreading petrified concepts like “ men should work and women should stay at home ”, especiall y those that are related to entertainment, life and sexism in media is not a solo existance in our social system, but is influnced by society and culture, commercialism ’s inducement and media ’s own characters. Key words : mass media;sexism; efficient causes 目录 1. 引言..................................................................................................................................................... 3 研究目的与意义.......................................................................................................................... 3 文献综述...................................................................................................................................... 3 研究方法...................................................................................................................................... 3 研究创新点.................................................................................................................................. 3 2. 社会文化的影响.................................................................................................................................. 3 传统的性别意识根深蒂固.......................................................................................................... 3 社会文化的传递性...................................................................................................................... 3 3. 市场商业经济利益的诱导.................................................................................................................. 3 商业利益的诱导.....................................................
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