新编进出口英语函电UNITONE Up-to-date Correspondence for Import & Export Requirements: 1. Be on time for class; 2. Preview what you are going to learn next class and review what you have learned in time; 3. Finish all the exercises assigned; (oral work ,written task, pre-class work and in-class work) 4. Evaluation based on your attendence, class performance and your exercises * * 新编进出口英语函电UNITONE Why do we learn letter writing? * * 新编进出口英语函电UNITONE We have to communicate. Three channels for communications: Vis-à-vis [‘vizəvi]（面对面） Verbal Written * * 新编进出口英语函电UNITONE Three Considerations for Evaluation of Channels Money Time Documentation * * 新编进出口英语函电UNITONE UNIT ONE Presentation and Layout of Business Letters * * 新编进出口英语函电UNITONE A letter is like a visit on paper. * * 新编进出口英语函电UNITONE All the elements of business letter style come together to produce a reflection on paper not only of the writer’s ability and knowledge …… but also of an organization’s total image. from Merriam-Webster’s Guide to Business Correspondence * * 新编进出口英语函电UNITONE Well-written letters reflect a firm’s pride and concern for quality; Poorly-prepared correspondence can produce a negative impression that its recipients may have second thoughts about pursuing business with the firm. from Merriam-Webster’s Guide to Business Correspondence * * 新编进出口英语函电UNITONE Essential qualities for well-prepared business letters: Good quality stationery Neat typing or printing Even spacing Short paragraphs Correct grammar, spelling and punctuation * * 新编进出口英语函电UNITONE Good Quality Stationery Letter sheet: plain white bond paper, unruled. with letterhead printed or engraved in black, grey or white. size: 21x30 cm, or A4.
Envelope: matching the letter sheet in quality; conforming with letterhead in printing or engraving size: 22x11 cm * *
