宝马品牌价值( 经典).ppt

The BMW Brand Value
dynamic
cultured
challenging
Joy
open minded
sporty
young
innovative
creative
goal-oriented
responsible
aesthetic
exclusive
have a particularly attractive appearance
are stylish
has clever ideas
provides creative solutions
is for successful people
is for people who are on their way up
sets ambitious goals
challenges convention
is prestigious
(embodies prosperity)
is exclusive
is sophisticated
makes you feel part of a club
is innovative
is a leader in new technology
is for people who really enjoy
their lives
is for people who love to drive
put a lot of fun fun into driving
winding roads
is open to new ideas
is flexible
is a modern brand
is credible
is reputable
has integrity
is professional
are sporty
radiates youthfulness
has sex appeal
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