亚马逊SWOT分析PPT讲座讲义.ppt

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Amazon的优势和劣势
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Amazon的机遇和挑战
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Amazon的使命、愿景与核心价值观
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Amazon与B&N是否有可能形成战略联盟
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Technological
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Economic
Political
机遇
经济全球化、市场扩张
网络技术的发展
网上消费群体增大
网络建设加快
税收优势、政府支持
social
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Technological
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Political
威胁
石油价格、劳动力价格上涨导致的邮运费上涨
全球环境下的网络版权纠纷
社会获取信息、知识渠道的变迁
政府税收政策变化，取消网上购物减免税
social
Economic
经营模式易被模仿
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核心价值观
愿景
使命
让人们可以通过简单的网络操作获得具有教育性、资讯性、启发性的商品
Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online
Customer Obsession以客户中心
Innovation创新
Ownership主人翁意识
High Hiring Bar高标准雇佣
Frugality节俭
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Customer Obsession: We start with the customer and work backwards.
Innovation: If you don't listen to your customers you will fail. But if you only listen to your customers you will also fail.
Bias for Action: We live in a time of unheralded revolution and insurmountable opportunity--provided we make every minute count.
Ownership: Ownership matters when you're building a great company. Owners think long-term, plead passionately for their projects and ideas, and are empowered to respectfully challenge decisions.
High Hiring Bar: When making a hiring decision we ask ourselves: "Will I admire this person? Will I learn from this person? Is this person a superstar?"
Frugality: We spend money on things that really matter and believe that frugality breeds resourcefulness, self-sufficiency, and invention!
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Amazon与B&N能否形成战略联盟？
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战略不一致：
亚马逊实行的是多元化战略，力求构建一个应有尽有的网络超市；
巴诺则是选择了聚焦战略，聚焦于图书市场，再细分市场，做差异化。两者联盟，对于亚马逊是限制，而对于巴诺则是削弱。
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