成都市温江区花木产业发展现状及对策的分析研究.pdf

西南交通大学硕士研究生学位论文第1页摘要随着科学技术与经济全球化的发展原花木之乡"之称的成都市温江区,花木产业将如何发展,尤其是在成都城市化进程中,如何保持花木的产业优势、将花木产业进一步做强做大,是一个值得深入研究的课题。本文首先介绍了国际花木产业发展新动向、我国花木产业发展状况和四川花木产业发展状况;然后通过选择温江区花木产业各层面代表人物进行访谈调研,了解了目前温江区花木产业概况和存在的问题;接下来,选择温江区花木种植生产主要乡镇之一——和盛镇作为主要调查点,对和盛镇220多家花木种植公司和农户进行了问卷调查,并对调查结果进行了认真分析,归纳出和盛镇花木产业发展的特点和存在的问题。在访谈调研和问卷调查的基础上,列出温江区花木产业面临的机会、威胁和存在的优势、劣势,通过SWOT矩阵分析得出温江区花木产业的发展战略;最后,结合温江区实际情况和调查分析发现的问题,有针对性地提出了温江区花木产业发展新思路和主要对策,即:加强引导,做好统筹规划,加大政策、资金投入支持力度;进一步整合花木产业资源,形成一个强大的产业凝聚中心;加强花卉产业标准化体系建设,推进花卉标准化生产,促进产业结构调整和升级;全面推动花木由农业向第三产业转型;加速现代物流建设, 构建完善的花木销售网络;实施科普战略,提高花木产品的科技含量,加大关键技术和适用技术推广的力度,提高自主创新能力和花木产品的科技含量;实施品牌战略,加大花木产业产权保护等,全力打造花木产业“三中心”,建设“西部花都",对温江区花木产业的发展具有现实意义和可使用价值。关键词温江区;花木产业;现状;对策西南交通大学硕士研究生学位论文第1l页 Abstract With the development ofscience and technology and economical globalization,rapid changes have taken place in the gardening industry both at home and Wenj iang Distri ct of Chengdu iSknown as“The Hometown of Flowers and Trees in Western Sichuan Plain’’,how itshall keep itsadvantages and boost the development )fthegardening industry further,especial ly inthe process ofthe Jrbanization ofChengdu City,is asubject worthy ofdetailed study. The author ofthis paper firstly introduces the new trend of the development of the international gardening industry and the oharacteristics of the development of the domestic and Sichuan gardening industry;secondly the author collects a lot of information on general situation and the existing problems of Wenjiang gardening industry from individual interviews with the representatives ofdifferent fields:then,the author carries out questionnaire survey among 220 gardening enterpri ses and flower farmers inthe town ofHesheng which is one of the main gardening industry towns inWenjiang and concludes its developing features andproblems through the analysis on the investigation results,on the basis ofwhich,the author sums up the development strategy of 眄enjiang gardening industry by means of SWOT matrix b