摘要
谣言在生活中十分常见,它存在于我们生活的各个角落。说到底,谣言不过是一 种胡扯,它出于人们各种各样的目的并以一种扭曲的方式呈现事实。严格来说,我们 日常生活的语言很大一部分都或多或少包含着虚假的成分,但我们却并未被谣言弄得 惶惶不可终日。
谣言与日常口头的胡扯很大一个区别就在于,谣言是一个传播中的概念,而胡扯 仅局限于少数人之间,而且常常能够轻易地被人们识别。
而这些不切实的胡扯之所以能够传播,能够成为谣言是因为人们或多或少对这些 胡扯有些相信,它们或者调动了大家的恐惧感,或者使大家充满希望,或者使大家的 怨恨得到发泄。激发同情是谣言能够传播的重要基础。
新时代的网络谣言是传统谣言的新的子集,并且传统谣言也更多地以网络谣言的 形式表现出来。网络的诞生极大地加强了谣言的威力,使其能够更加迅速地传播,并 产生更加严重的社会效应。
当下,自媒体的崛起的同时也进一步促进了流言的快速传播。每年的微博和朋友 圈都会诞生大量的谣言并引发一波又一波的浪潮。
本文以网络时代的网络谣言为研究对象,从一则典型案例出发,主要研究网络时 代,尤其是自媒体崛起的当下,谣言自身和谣言文本的新特点,以及网络谣言的传播 基础,源头和原因。
关键词:网络谣言、谣言特点、谣言文本、谣言传播、谣言源头
Abstract
Rumors are very common in life. They exist in every corner of our lives. After all, the rumor is nothing but nonsense. They originate from a wide variety of purposes of people and present facts in a distorted way. Strictly speaking, our everyday conversations contain false ingredients more or less, but we are not overwhelmed by rumors.
A big difference between rumor and oral joke is that a rumor is a concept in broadcasting, but a joke is confined among a few people, and can be identified by people easily.
The reason that why the nonsense can be spread lies in the context it informs people make them believed more or less. Maybe the rumors mobilize everyone's fear, or get us full of hope, even help us vent our resentment. Inspiring compassion is an important foundation for rumor spreading.
Internet rumors are quite different from the traditional oral rumors, and oral rumors appear more frequently in the form of internet rumors. The birth of the network has enhanced the power of rumors so greatly that it can spread more quickly and have a more serious social effect.
Nowadays, the rise of we-media has further promoted the rapid spread of rumors. The microblog and moments of wechat generate a huge number of rumors and trigger waves of turmoil of rumors.
In this paper, starting from a typical case, I consider the internet rumors as the research object, to mainly research the features of internet rumors and their t
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