吴汉钊外文翻译.doc

文献翻译
吴汉钊
原文
Meaning of the brand 
The brand is used to identify the product or business in a particular sign, usually of a certain name, mark, pattern or other identification symbol. In such a diversity of varieties of products categories on the market today, brands, and all students as a class name and number are incredible. Not only the producers can not attract consumers to buy their own products, consumers according to their preferences in the market of goods to buy. Therefore, the "name to buy has become a necessary form to purchase most commodities on the market today, the brand and will determine its indispensable position.
In the real business activities, brands and trademarks is a certain distinction, in general, the brand is a generic, all can be used to identify the product differentiation and market know any names and symbols can be referred to the brand Jinhua ham, Nanxiang dumplings, Temple spiced beans and so on. But truly become a trademark must be registered officially registered, legally protected brand elements, including specific names, patterns, text, logos, and so on. Not protected by law has not been registered brand, so it is difficult to become a unique identification mark - Trademark. Even after the registration by another person, you have to give up. Generally R symbol as a "registered" sign next to China, registered trademarks.
The brand is att