商务英语写作1314.2摘要.ppt

商务英语写作商务英语写作 Business English Writing Business English Writing ? 1. What is the purpose of Business English Writing? ? municate effectively with others in written forms on international business occasions. ? 2. How is business English writing different from general English writing? ? Combination of business knowledge and English knowledge; distinct layout, structure and style; clearly marked language features and guiding principles … mon Types mon Types ? Business letters ? Memos ? Emails ? Reports The Five-step Business Writing The Five-step Business Writing Process Process ? Step 1: preparing (be clear about the objective, the reader and the scope of writing) ? Step 2: formatting (choosing the format or layout of the document) ? Step 3: organizing (gathering information, sorting details and making outlines) ? Step 4: drafting ? Step 5: revising The seven-c principle of effective The seven-c principle of effective business writing business writing ? Courtesy ? Conciseness ? Clearness (clarity) ? Correctness ? Completeness ? Concreteness ? consideration You-attitude (consideration) You-attitude (consideration) ( (对方本位对方本位) ) ?(对方本位. 主语用“ you ”代替“ we/I ”,从而转换角度,强调对方的利益,以对方的角度和立场来考虑问题.)? A. We allow you a discount of 2% for cash payment. ( we-attitude )? B. You can earn a discount of 2% for cash payment. ( you-attitude) Affirmative statements for negative Affirmative statements for negative ideas ideas ? A. we cannot offer you any refunds because the goods you returned are dirty and unusable. ? B. we can offer you refunds if the goods you returned are clean and usable. AIDA Strategy AIDA Strategy ? Attention ? Interest ? Desire ? Action Learning Objectives Learning Objectives ? Understand the layout (structure and style) of a business letter ? Be aware of the language characteristics of a business letter ? Learn to read various English documents in international trade and master the ways of making them up by yourselves ?