河北新华书店集团公司多元化经营途径探析.pdf

?? I ?????????????????????????????????! " #$ ?%& ?'()*+ , )-.%&/0????12 ? 3456??????????789:; ! # ?= ???????>?***@A%&BC/0?DEFG ? HIJK??, ?? ?, ?DEL?MNLOPQRS??FGTU ! ??????>?***@AV?DE L?WXTYZ[\] ? V^_`abc , defghijkl??mn ? 6?o*+ ????L?WXpq 9 rstu ! vw ??DEFGxyz{?|}8~ ?DE L? WXP? ???????>?***@AV???DEL?TY??????? , ?? ??? ???"??? ?? ? ???Z[w?? VL??a?????????LO? ???8?????y???￠￡?¤??????>?***@A￥?! |§¨ ??????>?***@A ?DEFG L?WX ?a Abstract II Abstract Hebei Xinhua Bookstore has more than 60 years of development history, whose main business is issue supplementary educ ational materials and general books. Our country has implemented the reforms of textbook issue from 2003, which undoubtedly influenced the main business of Hebei Xinhua Bookstore. By the end of 2006, Hebei Xinhua Bookstore Group had planed to implement mul ti -development strategy, which was explicitly proposing the strategic direction of collaborative development with three economic bined materials, general books and multi -development operation. It can be referened to Xinhua Bookstore in other regi ons of operation that Hebei Xinhua Bookstore Group selects cautiously, and dominates the field of auto sales agent and investment in school. However, it can not rely on only one or two essful approach for multi -development strategy. Hebei Xinhua Bookst ore Group still has has advantages and disadvantages as well as opportunities and threats in the aspect of multi -development operation. Only starting from the industry " entrance " cautiously, and grasping the rules of market economy in the management proc ess, consequently forming the overall advantages can it serve to the main industry even the whole Hebei Xinhua Bookstore Group. Key Words Hebei Xinhua Bookstore Group multi -development strategy Operation approach Analysi s ?? 1 ?????????????????? ??????????????????????!" #$%?&'()*+,-&'./01 ? 2345??6789 ????:;67 <=>? @ AB?CDEFGHI