2016年全球移动广告预测报告.pdf

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Mobile Advertising
Around the Globe:
2016 Annual Report
9 IN SIGH T SE RIE S The Definitive Facebook Advertising Pl aybook marinsoft
TA B L E OF CO NT E N TS
Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 03
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 04
Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 04
Findings: Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 05
Findings by Device . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 06
Recommendations: Optimizing Mobile Advertising Across Channels . . . . 13
About Marin Software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
2 BEST PRACTICE SERIES Mobile Advertising Around the Globe: 2016 Annual Report
Executive Summary
In 2015, global smartphone adoption reached an all-time high. Thanks to this
rapid expansion of smartphone and smartphone usage around the world, adver -
tisers now have an opportunit