·······毕业设计（论文）
广告摄影的创意与表现手法
学生姓名： ···资料个人收集整理，勿做商业用途
系 （部）： 艺术系文档来自于网络搜索
专 业： 视觉传达资料个人收集整理，勿做商业用途
指导老师： ···文档来自于网络搜索
摘要
广告摄影是以商品为主要拍摄对象，通过反映商品的形状、结构、特性、色彩和用途等特点，引起顾客的购买欲望。本文主旨是用创意表现广告摄影中的表现对象，从而使广告的画面的视觉感受加强，以这种形式来吸引消费者做到广告应有的宣传价值。全文共分为两个部分，第一部分是讲广告摄影的目的性，表现手法；第二个部分是对广告创意进行详细论述文档来自于网络搜索
关键词： 摄影创意 视觉表现 广告活动资料个人收集整理，勿做商业用途
Abstract资料个人收集整理，勿做商业用途
Advertising photography is with commodity as the main subjects, through reflect the shape, structure, commodity and USES of color characteristics, characteristics, cause customer purchasing desire. The main theme is the advertising photography with creative performance, thus make performance object picture of advertising visual perception of strengthening, in this form to attract consumers do advertising due propaganda value. Full text is divided into two parts, the first part is about advertising photography purposefully, expressional gimmick; The second part is to creative advertising in detail .文档来自于网络搜索
Keyword：文档来自于网络搜索
Photography creative visual performance 个人收集整理 勿做商业用途
目 录
前言·················································1资料个人收集整理，勿做商业用途
绪论··········································2文档收集自网络，仅用于个人学习
第一节 广告摄影的目的与创作要求·······························2文档收集自网络，仅用于个人学习
第二节 广告摄影的表现手法·····································2资料个人收集整理，勿做商业用途
广告摄影中的创意······························3文档来自于网络搜索
创意在广告摄影中的地位和作用···························3文档收集自网络，仅用于个人学习
广告摄影中创意的审美心理·······························6文档来自于网络搜索
参考文献·············································8文档收集自网络，仅用于个人学习
致谢·················································9文档收集自网络，仅用于个人学习
前 言
广告摄影是以传播广告信息为目的，以摄影艺术为表现手法的一门专业
视觉传达艺术-毕业论文 来自淘豆网m.daumloan.com转载请标明出处.
