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ReviewPro-2019年培养客户忠诚度指南(英文)-2019.2-28页.pdf


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GUIDE
The 2019 Guide to Building
Guest Loyalty With or
Without a Loyalty Program
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INDEX
Are Travelers Loyal to Hotels Anymore? 03
What Is Brand Loyalty? 06
Hotel Loyalty Programs 08
The Pros and Cons of a Loyalty Program 13
How to Earn Loyalty With or Without a Membership Program 19
Analyzing Guest Feedback to Understand Loyalty 23
ARE TRAVELERS LOYAL TO HOTELS
ANYMORE?
What does loyalty mean today? Many times, There’s a lot of talk in the travel industry these days
hotels offer travelers instant discounts and benefits that travelers aren’t loyal to hotel brands anymore;
for joining their loyalty program—even before the it’s all about price and perks. But is this really true?
traveler has stayed with the hotel or brand. Is this Can hotels earn loyalty from guests without paying
loyalty, or is it simply a bribe? for it—and if so, how?
In this guide we explore the loyalty debate from
several angles. We’ll look at the latest research and
trends, examine how some of the most popular
brands in the world today earn customer loyalty, and
show you ways to earn guest loyalty with or without
a loyalty program. Last, we’ll discuss how hotels can
analyze guest feedback to understand what it takes

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  • 时间2021-04-08