GUIDE The 2019 Guide to Building Guest Loyalty With or Without a Loyalty Program 每日免费阅读行业报告 1、每日星球内分享10+精品报告; 2、不定时分享国际投行报告,脱水研报等; 3、行业报告均为公开内容,版权归原作者所 有,星球仅分享内部学习。 扫描右侧二维码 即刻加入【行业报告(免费) 】星球 (此页只为更多需要行业报告的朋友提供便利,希望不会影响您的阅读,谢谢理解!) INDEX Are Travelers Loyal to Hotels Anymore? 03 What Is Brand Loyalty? 06 Hotel Loyalty Programs 08 The Pros and Cons of a Loyalty Program 13 How to Earn Loyalty With or Without a Membership Program 19 Analyzing Guest Feedback to Understand Loyalty 23 ARE TRAVELERS LOYAL TO HOTELS ANYMORE? What does loyalty mean today? Many times, There’s a lot of talk in the travel industry these days hotels offer travelers instant discounts and benefits that travelers aren’t loyal to hotel brands anymore; for joining their loyalty program—even before the it’s all about price and perks. But is this really true? traveler has stayed with the hotel or brand. Is this Can hotels earn loyalty from guests without paying loyalty, or is it simply a bribe? for it—and if so, how? In this guide we explore the loyalty debate from several angles. We’ll look at the latest research and trends, examine how some of the most popular brands in the world today earn customer loyalty, and show you ways to earn guest loyalty with or without a loyalty program. Last, we’ll discuss how hotels can analyze guest feedback to understand what it takes