比亚迪新能源汽车论文.doc

本科生毕业论文题目: 比亚迪新能源汽车战略分析年级: 2012 级专业:工商管理学号: 姓名: 指导教师: 2016 年5月 10日成绩诚信声明本人郑重声明:本人所呈交的毕业论文(设计)是在导师的指导下独立进行研究所取得的成果。毕业论文(设计)中凡引用他人已经发表或未发表的成果、数据、观点等,均已明确注明出处。除文中已经注明引用的内容外,不包含任何其他个人或集体已经发表或在网上发表的论文。特此声明。论文作者签名: 日期: 2016 年 5月 10日摘要随着经济的发展,汽车已经越来越普及,它与人们的生活联系密切,已成为现代社会必不可缺少的组成部分。但是,传统汽车在为人们服务的同时也排放了大量的废弃物,造成严重的环境污染,许多污染物的主要来源都来自于汽车尾气, 同时也增加了国民经济对化石能源的依赖,加深了能源生产与消费之间的矛盾。随着资源与环境双重压力的持续增大,发展新能源汽车已成为未来汽车工业发展的方向。时至今日,新能源汽车已经走向市场,趋于成熟,各个厂商的竞争也越来越激烈。在这样竞争激烈的环境下,比亚迪作为我国自主汽车品牌的领头羊, 率先进军新能源汽车行业,并且取得了不小的成功。但是随着中国政府的新能源汽车政策酝酿出台,比亚迪公司在进军新能源汽车领路的道路上又会面临怎样的挑战和机遇。本文首先从新能源汽车发展的现状进行分析,接着从战略、产品、政策等方面分析比亚迪新能源汽车的优势、劣势,所面临的机遇和威胁,并根据分析结果提出建议。关键词:新能源汽车;战略分析;建议 pany New Energy Strategy Analysis Abstract With the development of economy, the automobile has e more and more popular, it is closely related with people's daily life, has e the modern society will be ponent. However, the traditional automobile serve people and is released large amounts of waste, causing serious environmental pollution, the main source of many pollutants from in car exhaust, but also increase the national economy's dependence on fossil fuels, deepened the contradiction between energy production and consumption. With the pressure of resources and environment, the development of new energy vehicles has e the future direction of the development of automobile industry. Today, new energy vehicles have entered the market, mature, various manufacturers increasingly petition. In such petitive environment, BYD asa leader of China's independent brands, in the new energy automotive industry, and made no small ess. But with the Chinese government policy of new energy vehicles, considering the introduction, pany on the road to enter the new energy automotive guides will face what kind of challenge and opportunity. Firstly, from the present situation of the development of new energy vehicles analysis, and then from the strategy, products, and other aspects of the policy analysis of the advantages and disadvantages of BYD car of new en