波士顿咨询顾问公司服务模式的启示 南洋林德年终会议 2002年2月1日 北京南洋林德投资顾问有限公司 AGENDA BCG’s Achievements BCG’s Strategic Service Vision (SSV) BCG’s Dilemma in China Hint to Neolinde 北京南洋林德投资顾问有限公司 GROWN BY GREAT PEOPLE WITH GREAT MIND 1963 2 consulting staff 1 office in Boston ?$ company 2000 2,370 consulting staff 50 offices worldwide Billion$ company 北京南洋林德投资顾问有限公司 HIGHLY INTEGRATED STRATEGIC SERVICE VISION (SSV) Target Market Segment “To help the world’s anizations make a decisive impact on their direction and performance” 2. Service Concept 3. Operating Strategy e first Working with clients Respect individuals Working as a team The strategic perspective Expanding the Art of possible 4. Service Delivery System Insight Impact Trust 北京南洋林德投资顾问有限公司 BELIVE IN VALUE CREATION BY INTELLECT AND CREDIBILITY Insight Impact Trust Insight Clear understanding of the inner nature of some specific thing Impact Power of an event, idea, etc. to produce changes Trust Confidence in the honesty, integrity, reliability etc. of another person and thing 北京南洋林德投资顾问有限公司 NOT ONLY TALK THE TALK BUT ALSO WALK THE WALK Most important elements Quality and cost control Investment “Happy” employee “Happy” client WOM, relationship marketing and client development Self selection process Evaluation and feedback Billability and utilization management Tier one Investment on client Recruiting and training To spark the breakthrough ideas for our clients, business enterprises and society at large To inspire the very best people with unparalleled opportunities for professional and personal growth thereby forging a lifelong bond 北京南洋林德投资顾问有限公司 NITTY-GRITTY MUST SUPPORT THE GLAMOR Staffing Case team management Knowledge management system Strategic institution Research Production Other support functions Profitability management 北京南洋林德投资顾问有限公司 STILL A PARADOX IN CHINA Client Low purchasing power Unsophisticated/”Fundamental” problems BCG High cost Advantage in solvin
