中产阶层住房消费之建筑要素特点的研究.pdf..pdf.pdf

摘要摘要在当代社会,随着经济的持续、高速发展,中国中产阶层迅速成长。庞大的群体数量和具有的巨大消费潜力,使其成为住宅市场的主要消费群体。而目前住宅供应和消费需求存在不匹配的现象, 导致住房的潜在需求不能转化为住房市场的有效需求。为应对社会发展过程中的这一现状,将市场进行细分、研究针对中产阶层的住宅是解决这一问题的有效策略。通过对中产阶层住房消费态度的分析和住宅研究,工作将有助于政府对住房市场的引导和对消费者保护,为企业面对即将到来的市场消费升级作行动参考,帮助消费者做出更明智的购买决策。本文首先通过理论基础与相关文献及政策的同顾,并对中产阶层的社会属性和消费行为进行分析,提出了中产阶层在住房消费时倾向的建筑要素特点的理论假设。然后通过对上海的中产阶层的实证研究来证明理论假设。实证研究总结了中产阶层关注的住宅建筑要素在“区位”、“户型”、“外观造型”、“可持续发展”、“新居住办公模式”及住宅“品牌消费”方面的具体要求和期望。并且,对于在未来市场中所涉及到的政府、开发商、消费者如何应用使用本文的研究成果分别进行分析。最后,对研究成果进行总结,并关于进一步工作的方向提出了建议。关键词:中产阶层,住房消费,住宅,建筑要素 Abstrsct ABSTRACT With therapid growth ofthe economics in recent years,the middle-class ofthesociety raisesin ahigh speed inChine as largeamount oftheunitsalong withthehuge purchasing abilitymalresthe middle-class themajor potential part ofreal ,the current pmperties from providing market Call not match theneeds from thecustomers which resultsinthatthepotential requests can not bcconverted order tofigure outtheproblem,the most method to sphtthe market anddo aresearch particularly regarding tothemiddle— on the market research and analysis under people within thisrange,the resuR willcontribute to thegovernment induction tothe estate market andprotection tothecustomers aswell areference todevelopers fortheupgrading their products inthefuture. In thisarticle,the beginning partwas raisedanassumption about thefeatures andattempts ofestates purchased from middle class,referenced onthe basictheoriesand relatedpolicies aswell asannlysis ofthe purchasing actions ofthe middle class. And th∞.也ere are theproofsbased on the cases fronlthemiddie class result demonstrates thatthe key points middle cla$most card about are location,pattern,appearance, sustainable idea of“SOHO'’.The result also indicates there arerequirements and expectations on thebrand ofthe construction. adiscussion about how theresearchresultmight betaken勰a reference from severalpartsofthe market,such