酒糟鱼整体包装设计.pdf

摘要摘要包装是构成产品和企业形象的重要部分,也是产品营销中非常具有经济效益的广告宣传和竞争工具。随着我国文化和经济的发展,包装也成为了社会主义市场经济的重要组成部分。整体包装就是把营销理念融合到包装行业中,现在已经被很多企业当作一种全新的盈利模式。“整体包装解决方案”就是企业与客户建立相互合作的战略伙伴关系,通过资源的互相整合,达到多方的互赢。在现代企业面临日益激烈的全球化竞争,降低物流包装成本已经成为企业的第三方利润源。而实施整体包装解决方案就是降低包装成本的有效手段。通过将人机工程学原理融合到设计领域,为设计提供可靠依据,达到人机环境相互协调。这样,才能使包装设计真正实现高附加值。本课题以人机工程学原理为指导,分析酒糟鱼的产品性能,调查消费者市场,策划酒糟鱼整体包装设计方案。通过酒糟鱼整体包装设计方案来探讨人机工程学在整体包装中应用,为人机工程学在整体包装的实际应用中提供一些借鉴。关键词:人机工程学;整体包装;酒糟鱼 Abstract ABSTRACT Packaging ismolded products and enterprise image ofgrade is an ponent of the enterprise marketing s also the most economic benefit of advertising carrier petitive with the mercial and cultural development,packaging design into the socialist market economy is an important part of plete packaging design and itspractice,nOW ithas beenmany industries and enterprises as akind ofbrand—new enterprise profitmodel, give themarkets withgreatvigor.”Complete Package solution”is theenterprise and customers to establish mutual cooperation and strategic partnership,through the resources integration and use eachother,to many mutual themanufacturing enterprise and business enterprises are facing thefierce petition,under the new situation of thepackaging costreduce logistics e thethirdprofit source Packaging solution is toreduce thepackaging cost effectivemeans. Man—Machine engnineering plete Packaging design,the application has been more and more people’S attention and concern,the Man—Machine Engnineering principles fusion todesign field,provide reliable basis fordesign, achieve themutual humorous man—machine ,Can thepacka百ng designtruly achieve thepurpose ofimproving theadded value oftheproducts,and to make packaging design onto anew tothepacking ofthe vinasse fish to explore the man—machine engineering inthewhole package application for Man—Machineengnineering in thepackage application offerssome reference in actual 11qe Key Words:Man-Machine plete Packaging Solutions;Vinasse fish 第1章绪论