摘要：随着我国经济迅猛的生长，企业竞争的加剧，公关危机作为现代企业经营中的重要治理手段，越来越引起人们的重视。纵观当今乱七八糟。无论是海内企业照旧外洋企业，在危机公关方面都存在着诸多不敷。通过对企业危机的阐发，结合企业大众干系理论和企业危机治理理论，研究当今企业现状、面临的公关危机、公关危机的处置惩罚等。
要害词：公关危机、公关危机治理、危机处置惩罚。
目录
1. 公关危机治理概述·································
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2. 我国企业公关危机治理现状
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3. 我国公关危机治理中存在的问题·····················
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4. 公关危机治理问题的解决对策·······················
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1. 公关危机治理概述
公关危机治理的寄义
公关危机的寄义
公关危机即大众干系危机，是大众干系学的一个较新的术语。它是指由于组织内部和外部的各个因素引起的重大事件，严重损害组织形象、声誉，使其陷入了巨大的舆论压力之中的一种恶化的公关状态。
危机大众干系，从静态的角度来看，指灾难或危机中的大众干系；从动态的角度来界定，危机大众干系是大众干系在危机事件中的开发和应用，是处置惩罚危机历程中的大众干系。
公关危机治理概述
公关危机治理指企业通过公关危机的预控、监测和危机决策，到达制止公关
危机的产生，淘汰危机危害，
我国企业公关危机管理现状与存在的问题 来自淘豆网m.daumloan.com转载请标明出处.
