学 号： 2008301716
派斯学院
公关关系课程论文
我国企业公关危机管理中存在的问题
题 目
与对策
学 院 重庆工商大学派斯学院
专 业 工商管理
班 级 08 工管 7 班
学生姓名 陈菲
指导教师 余世人
2011 年 6 月 29 日
目 录
摘要········································································3
·····················································3
企业危机的特点·······················································4
危机处理的原则·······················································4
·····································5
企业领导层对危机管理不重视··········································6
企业缺乏危机预警机制·················································6
企业危机管理人员水平不高············································6
我国企业危机管理理论不完善··········································6
···································7
加强企业领导层危机意识··············································7
建立企业危机的预防体系··············································7
建立专业危机处理队伍以及危机处理方法······························8
总结危机管理经验及教训··············································8
企业化危机为机遇·····················································9
结论·······································································10
注释·······································································11
参考文献··································································
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