如何提升销售额PPT课件.pptx

目前你只完成了销售指标的75%。You have been given a sales target to achieve and you are behind in your YTD performance, currently at 75% only.
你有什么办法完成销售指标？What are your options to ensure that the performance of your area is on target ?
练习EXERCISE - GROUP WORK
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扩大分销Expand Distribution
可立即增加销售Immediate increase in incremental sales
更多的客户是提升销售额的关键Potential for future sales expansion due to bigger customer base
解决方法1POSSIBLE SOLUTIONS (1)
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机会OPPORTUNITIES
用附近零售店的销售数据说服店主进货Next door selling
用该地区的销售数据说服零售店进货Track record of sales in same area
促销和广告Promotion & advertising
销售竞争品牌的零售店Competitor’s products already in
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增加产品规格Increase Range
增加销售Incremental sales
有销售增长的潜力Potential for future sales expansion
我们的产品有更多的陈列面More merchandising space for our products thus edging out competitors
解决方法2POSSIBLE SOLUTIONS (2)
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机会OPPORTUNITIES
有竞争品牌销售Selling competitive brands but not ours
同一系列的产品陈列在一个货架里Offer a display stand to house range
有促销支持Currently supported by an attractive promotion
有广告支持Product being ‘On Air’ currently
相关产品销售很好。例如：如果系列好卖，可卖旋转系列Related products selling well
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改善陈列Improve Merchandising
创造顾客认知度Create customer awareness
使产品容易被顾客取拿Improve accessibility of our products
确保零售店货量充足。Ensure retailer is always sufficiently stocked
解决方法3POSSIBLE SOLUTIONS (3)
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机会OPPORTUNITIES
店内凌乱Messy shop
盗窃问题Pilferage problems
陈列货架等Display stands/ shelves etc.
缺少人手Short handed
商品破损、严重/退货High stock damage/market returns
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举行促销活动Launch Promotions
增加库存Increase stock depth
增加客户数量Increase number of stockiest
解决方法4POSSIBLE SOLUTIONS (4)
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尽量减少问题，提高服务质量Minimize Problems & Improve Services
使销售运作更顺利 - 运输、财务等Remove bottlenecks to smooth sales operations such as - logistics, accounting etc.
退货服务Market Return service
解决方法5POSSIBLE SOLUTIONS (5)
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货架空Empty shelves
竞争品牌断货Competitors out of stock
库存积压Customer overstocked
竞争对手不经常拜访的零售店Shop not regularly serviced