摘要腾讯视频,是定位于中台,同时也是一款视频播放器。其以丰富的内容、极致的观看体验、便捷的登录方式、24小时多平台无缝应用体验以及快捷分享的产品特性,满足用户在线观看视频的需求。 2011 年4月, 腾讯视频上线测试,使用域名为原腾讯播客域名,腾讯 QQLive 网站已被纳入到腾讯视频中同步运作。关键词: 腾讯视频;视频平台; 目录引言····································································································· 2 1 腾讯视频概况························································································ 3 产品标识····················································································· 3 产品特点····················································································· 3 2 公司营销现状························································································ 4 视频战略······················································································ 4 会员制度······················································································ 5 独播美剧······················································································ 5 3 发展潜力······························································································ 5 视频时代来临················································································ 6 广告从电视转向网络视频································································· 6 网络视频改变用户习惯···································································· 7 4 腾讯视频营销策略·················································································· 8 腾讯视频弯道超车·········································································· 8 腾讯视频的优势············································································· 8 全网最大的平台······································································ 8 全网最多的数据······································································ 9 + 模式凸显营销价值····································································· 10 5结论··································································································· 14 参考文献····························
腾讯视频会员式营销 来自淘豆网m.daumloan.com转载请标明出处.
