浅析会展旅游产业链——以北京为例.pdf

北京交通大学硕士学位论文浅析会展旅游产业链--以北京为例姓名:夏艳秋申请学位级别:硕士专业:工商管理指导教师:张辉 201106 中文摘要摘要:旅游业内的人士都知道,会展旅游可以为举办地带来丰厚的利润收入,并能提高举办地的形象和知名度。这些道理用2008年的北京奥运会和2010年的上海世博会和广州亚运会都能解释得出来。而且,会展旅游还能带动多产业的就业, 提高城市资源的利用率。中国的会展旅游还处于起步阶段,会展旅游产业链的两大支撑产业——会展业和旅游业关系还很松散,制约了我国会展旅游的整体发展。因此,加强会展旅游产业链的研究,扩大会展旅游联动倍增效应是目前亟待解决的问题。本文主要研究的内容和成果有: (1)通过研究产业链相关理论以及会展业与旅游业的运行方式,构建会展旅游产业链结构图,辨清会展旅游产业链的内涵和性质。(2)运用利益相关者理论建立会展旅游产业链研究框架,识别会展旅游主要相关产业,利用PATERN法对这些产业进行重要度评价,将会展旅游产业链中相关产业按重要度划分为三个梯队,为城市有序地建设会展旅游产业链提供了理论依据。(3) 以北京为例,基于会展旅游产业链的理论研究,分析北京会展旅游产业链的节点和制约因素,提出北京会展旅游产业链的优化措施。关键词:产业链;会展旅游;重要度;北京分类号:C93;F59;F592 ABSTRACT ABSTRACT:It isknown toallpeople working fortourismthatMICE tourism Call generate huge economic benefitsand catchworldwide bewell explainedby the2008 Olympic Games inBeijing,2010 EXPO inShanghai and 2010 AsianGames ,MICE tourismCanimprove theutilizationof city resources and create ,the MICE ofChina’Sisstillinitsinfancy stage;the two supporting industries-tourism and exhibitionindustry ale not bined,which cons仃ains theoveralldevelopment ’Snecessary to reinforcetheresearch on theMICE industrychain,and toexpand thelinkagebetween exhibitionindustryand tourismindustry. Main contents andresuksare嬲follows: 扎By studying theindustrialchaintheory,舔well嬲the operating model ofthe exhibitionindustry and thetourismindustry,it constructs aMICE industrial chin structureanddiscerns theessentialquality ofMICE industrial chain. aresearchframework ofMICE industrialchainwiththestakeholdertheory, identifiesmajor industries related toMICE,and thenevaluatestheimportance degree oftheserelatedindustries、jl,itll PATTERN law,divides therelatedindustries intothreeechelons according totheimportance atheoretical basis forconstructing theMICE industrial chain. on theoretical study,taking BeUing嬲an example,it analyzes the characteristicsandrestricting factorsoftheMICE industrialchain,and puts forward tosome methods tooptimize theMICE