《comscore：2016年全球移动网民调查报告》.pdf

The Global Mobile Report
How Multi-Platform Audiences & Engagement Compare in the
US, Canada, UK and Beyond
© comScore, Inc. Proprietary. 1
About This Report
The Global Mobile Report leverages data sources unique to comScore
covering several geographies:
• The report is based primarily on comScore MMX™ Multi-Platform, which
provides deduplicated reporting of digital audiences across desktop
computers, smartphones and tablets.
• Multi-platform reporting accounts for unduplicated audience viewing across
web, app and video content.
• The report focuses on three markets: the US, Canada and the UK, the
markets where unified market-level multi-platform reporting is currently
available.
• The Global Mobile Report will be expanded to include Multi-Platform insights
from Spain and Brazil, with several other new markets in 2016.

For more information about subscribing to MMX Multi-Platform, please contact
us at .
© comScore, Inc. Proprietary. 2
The importance of de-duplicating platform audiences
Desktop (only) Mobile (only)
Smartphone Tablet
Browsing Video App App Browser App Browser
Multi-Platform
© comScore, Inc. Proprietary. 3
Contents
Multi-Platform Overview PAGE 5
Demographics PAGE 8
Content Categories PAGE 15
Media PAGE 21
Summary & Key Findings PAGE 31

© comScore, Inc. Proprietary. 4
Multi-Platform Overview