乳品消费人群特点分析.ppt

消费人群特点分析
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一位营销大师曾经说过："要想抓住你的顾客，首先要了解你的顾客，尊重你的顾客"。
A marketing master once said:"The customer wanted the customer which wants to hold tight you, want to understand you first, respect you of customer".
由此可见，要想把产品卖得好，第一点，要了解你的顾客群，就是给产品定位，从而找到目标顾客。
Be showed from this, think to sell a product so, firstly, understand you of customer base, be give the product position and find out target customer thus.
让我们锁定消费群体
Let us target to consume community
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女性消费市场特征与分析
The female consumes market characteristic and analysis
女性消费者市场特征与分析
The female consumes market characteristic and analysis
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女性消费者不是指全部女性，只有在实际市场上有购买能力的女性才是女性消费者。
The female consumer doesn't mean all female, only just physically have the female of the ability of purchase on the market be a female consumer.
在我国，通常包括青年、中年女性消费者，年龄段从18~55岁左右。
At the our country, usually include the female consumer of the youth, middle age, age segment from about 18~55 years old.
This is that the female in the young child purchase is mostly
这是因为少年儿童中女性购买者多是在家长指导下进行消费活动，无论是男孩子还是女孩子购买行为尚未完全独立，心理特征区别不大，因此，不作为主体单独研究；而老年女性消费者的购买行为和心理从青年、中年时形成了习惯与定式，与中青年女性消费者差别不大，所以我们重点研究中青年女性消费者。
under the parent's instruction carry on consuming an activity, regardless is boy's son or girl's son to purchase behavior didn't°yet completely independent, the mental characteristic distinguishes not and greatly, therefore isn't a corpus to study alone;But the old-age and female consumer purchase behavior and mental state from the youth, middle age became habit with settle type, with medium the youth female consumer difference not big, so our point research medium the youth female consumer.
女性消费者市场特征
Female consumer market characteristic
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第一，人数多，潜力大，是家庭和个人购买决策的重要参与者。
The first, number many, the potential is big, is a family with personal important participant who purchase decision.
我国人口统计资料表明，人口中女性占一半左右，在市场中往往起着举足轻重的重要作用。从青年时期开始，她们一般就对自己消费的时装、化妆品等自主决策。
The our country census taking data expresses that the