百雀羚案例分析终极版
百雀羚案例分析报告
班级：11级工商管理（3）班
队名：黄金搭档
组员：肖志娟（87）
刘梦菲（88）
王晓欢（90）
孙 旗（91）
张明旻（93）
谢菁华（95）
目 录
一、百雀羚简介·························································1
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二．宏观环境调研
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5
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三．“五力模型”分析····················································6
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四．企业内部环境分析···················································7
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