999医药营销策略的研究.pdf

052025486冉繁荣 999医药营销策略研究 Abstract The development ofChina hasbeenattracting theattention ofthewhole world sincethe reform and opening policy Was carried out in industry has been developing rapidlyand theincrease ofGDP in medicine industry has been always higher thanthatof otherindustries,With thedevelopment ofeconomy,people have a higher standard ofdemand on health and medical services,which provides unprecedented opportunities nation has been medical reforms in threeaspects,including medical insurance system,medical care systemand medicine effortshavebeenmade toconsummate themedicine circulationsystem and arectificationfromlaws andregulations enaction to law enforcement has been carried the release of Pharmaceutical Administration Law ofThe People’S Republic ofChina,Good Manufacturing Practices forPharmaceutical Products(GMP)and Good Supply PracticesforPharmaceutical Products(GSP),and by lowerprices andcentralizedpurchasing,the sequences of medicine circulation havebeeneffectively under control Recently thegovernment enhance thestrength on themedicine policy on hospital public bidding,price erosion,new medicine e out,which havehadcertainimpact tothose medicine manufactures and relater distributorsand resultinslow down fortheexpand race ofmedicine industry inpast 3 the new releasedhealthysystem renovation from government on the entire—society medical care system,it’S achance and vice versa achallenge tothe industry Thisthesisfocuses onmarketing management theguide ofrelevanttheory,it uses thebusinessreality of999Pharmaceutical as thebackground, firstanalysis theexternalenvironment which 999 isfacing:It summarizes themedicine industry characterand development trend ofthemedicine market,generalizes the evolutioncharacterof petition structure andtherival’Smarketing management measures,and concludes some development changes oftheco