网络视域下淮安“运河之都”城市形象传播及其建构 actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the 网络视域下淮安“运河之都”城市形象传播及其建构 摘要：近年来，淮安为推广城市形象，曾从五个不同方面打造了五大城市名片，但因为专属性不强，地方政府不够重视，导致城市形象模糊，定位不明确，其网络传播的特性也未能得到凸显。本文以运河申遗为背景，从网络传播视角，分析淮安网络城市形象建构的现状以及存在问题，对城市形象建设提出了以“运河之都”为城市主打名片，加大网络议程设置力度、优化地方门户网站、充分利用网络自媒体等建议，以期能对其他城市形象的网络建构有所借鉴和启示。 关键词：网络；城市形象；运河之都；自媒体 “城市形象指城市给予人们的综合印象和整体文化感觉，是历史与文化的凝聚构成的符号性说明，是城市各种要素整合后的一种文化特质，是城市
