网购消费者心理.doc

网购消费者心理
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
中国经济 — 网购消费者心理
摘 要
目前网购消费者主要由高知群体、职业稳定者、高收入、中青年构成，具有追求价廉物美、从众、感性消费、追求方便快捷等心理倾向，网上商城应针对上述心理倾向推出相应的网络营销技术和方法，提高服务水平和经济效益。
【关键词】：网购消费者 网上商城 网络营销 消费心理。
一、 目前网购消费者的构成特点
2010年CNNIC统计报告显示，目前网购消费者的构成有如下几个特点：第一，%，是网络消费的主力军。大专及以上学历消费者受过良好的教育，工作比较稳定，接触互联网的机会比较多，接受新生事物的能力比较强，判断能力比较强，比较自信。在网络虚拟世界里，根据部分知识选择商品和做出决断的能