基于SWOT分析的内蒙古那达慕体育旅游模式的构建.pdf

南京体育学院硕十学位论文摘要现代竞技体育是西方的优秀文明成果,我国的民族传统体育是中华民族的优秀文明成果。建立在工业文明基础上的现代竞技体育以其科学的理论和科学的运作模式在世界体坛上取得了优势。在我国步入全面小康社会时期,作为我国民族传统体育的那达慕也应该以科学的理论和科学的运作模式来发展。基于此,本文运用SWOT分析法,分析环境来发现机遇(opportunity),威胁(threat)的同时,分析组织资源,识别自身优势(strength)和劣势(weakness),从而最大限度的发挥组织自身的优势,同时利用各种发展机遇,将系统劣势和来自外界的威胁减至最小,并制定有针对性的策略和发展模式。本研究通过文献资料法、逻辑分析法、专家访谈法、综合分析法等,对内蒙古那达慕体育旅游模式的构建进行了深入分析,认为那达慕与旅游相结合,对于促进民族传统体育的规范化、现代化以及体育旅游业的发展大有裨益。结合地区的旅游资源特点,对产业类开发模式,有些景点较多的地区易于选择“旅游+体育"模式为主实施对体育旅游资源的开发;对资源类开发模式的选择应以“组合"开发模式为主,充分挖掘各资源的多功能性,同时可以做到那达慕与其中旅游资源的交汇与融合发挥,实现现有旅游资源的再生性开发。研究那达慕的体育旅游模式建立具有代表性,希望那达慕体育旅游开发模式的研究能够丰富体育旅游理论,为内蒙古旅游与经济可持续发展提供理论参考,从而更好的促进人与社会、人与自然的和谐发展。关键词 SWOT分析那达慕体育旅游模式南京体育学院硕士学位论文 ABSTRACT The modern athletics sports isWest’S outstanding civilized achievement, our country’S national tradition sports iSChinese nation’S outstanding civilized establishment has had the superiority inthe industry civilized foundation’S modern athletics sports by its science’S theory and the science operation pattern in the world sports world. Marches into prehensive affluent society time in our country, should also develops as our country national tradition sports’Nadam by the science theory and the science operation on this,this article utilizes the SWOT analytic method,the analysis environment di scovers opportuni ty(opportuni ty),threatens(threat)at the same time, the anization resources,distinguishes own superiority (strength)and inferiority(weakness),thus the display maximum anizes own superiority,simultaneously uses each kind ofdevelopment opportunity,reduces tothe system inferiority and from the outside threat i s smallest,and formulates the target—oriented strategy and the development model. This research through the literature material law,the logical analytic method,the expert interview law,prehensive analytic method and SO on,has carried on the thorough analysis tothe Inner Mongol ian Nadam sports traveling pattern’S construction,thought that the Nadam and the traveling unify,regard