国际银行案例分析——澳洲新西兰联合银行.pdf

Case Study on International Banking
——Australia and New Zealand Banking Group Limited


Abstract
The purpose of this report is give brief introduction of both of the history and evaluate
ANZ ‘s current situation and its overall strategies in both local and overseas banking
market through our SWOT analysis, which means strength, weakness, opportunities and
threats. There are three goals and objectives in this report. The first goal is to give a
general idea of how ANZ evolve during its business circle. The second goal is to analyze
its current strength, weakness in the Australian local banking market, and then to analyze
its opportunities, threats in both local and overseas market. The third goal is to analyze
ANZ’s based on the references we found.
Keywords: ANZ, banking market, International Banking

1 Introduction
Australia and New Zealand Banking Group Limited also called ANZ, over the years, ANZ has grown to be
one of the largest banks in the world with more than AUS$ 335 billion in asset.
(http://en./wiki/Australia_and_New_Zealand_Banking_Group)Its headquarters are located
in Melbourne, Australia with offices throughout Australia, Asia, Europe, New Zealand, the Pacific, and the
United States. (Business Asia, 2000) This report will illustrate the its history, and product and services with
current structures, financial performance and the corporate social responsibility[1]. In addition, it also
focuses on ANZ’s strength, weakness, and also its opportunities and threats in the current time and future
period.
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History
As we all know, ANZ’s impressive history stretches back over 150 years and involves dozens of banks. In
the year of 1835, ANZ began in London when the Bank of Australasia was established. In the following
years, the Union Bank of Australia, the English, Scottish and Australian Bank (ES&A) were also
established; and the Bank of Australasia merges with the Union Bank of Australi