舒肤佳香皂广告策划方案.doc

舒肤佳香皂广告策划方案
市场营销综合技能实训
actively carry out the law on civil air defense education, drawn out of the air defense inder easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the

【图一】 【图二】
（一）广告环境调查

经济环境对广告活动的影响主要是指购买力的影响。由于我们的产品在校园销售，主要的购买群体来源于在校读书的大学生。目前随着的提高，父母给予孩子的生活费也相对提高了很多。据调查了解，如今有很多大学生会利用课余时间去做一些兼职活动，一来可以积累社会工作经验，二来也为自己的生活费做了一些补贴。并且舒肤佳香皂的定价在于4
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市场营销综合技能实训
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
—6元/块不等，这样的价格我们的在校生也完全拥有购买力。
科学技术环境
由于经济水平的上升，人们也逐渐的开始注重健康、卫生等方面。舒肤佳香皂有显著的抗菌功效。在国际上，舒肤佳品牌已获得多家国际医学专业团体的认可；在中国，舒肤佳的除菌功效也获得了中华医学会的验证。实验证明，舒肤佳能有效去除和抑制可能引起皮肤感染和汗臭的细菌。舒肤佳香皂含有抗菌活性成份迪保肤，在清洗过程中能有效去除皮肤表面的暂留微生物。清洗后，舒肤佳留在皮肤上的抗菌活性成分迪保肤能有效抑制皮肤表面细菌的再生。
经检测，%%，以其5%溶液作用5分钟，%%，杀菌效